The actress, mannequin, and former muse to Kanye West starred within the newest marketing campaign for the wellness gummies, with their “Play” line serving as “intimacy help” for ladies.

The advert, which dropped Friday, sees Fox in a bubble bathtub, participating in a flirtatious telephone dialog with Kourtney herself, who delivers a bottle of the brand new product to a curious Julia.

“What on earth did you simply ship me?” the Uncut Gems actress asks over the telephone.

“It is Lemme Play, our new intimacy gummy,” Kourtney explains, earlier than sharing how the complement “will increase blood circulate” to sure components of the physique to simulate libido and assist ladies obtain pleasure within the bed room.

Whereas most of what Kourtney says is censored, it is sufficient to spark Fox’s curiosity, regardless of noting that she’s “3 years out of the sport” after selecting to go celibate following her romance with West.

“It is not a couple of romance, it is about circulation,” Kourtney assures, earlier than rattling off the spicy results. “Take responsibly or do not,” she quips earlier than hanging up on Fox, who pops two gummies.

It is not lengthy earlier than the complement begins to work its magic, prompting Fox to playfully attain for the bathe head because the advert cuts out, flashing a launch date for Lemme Play, which hits cabinets Might 13.

Followers within the feedback shared their reactions, with many stunned to see the pair working collectively after Fox dated West within the wake of his divorce from Kourtney’s sister, Kim Kardashian.

“So iconic that Kourt is working with Kanye’s Ex ,” one fan wrote, with one other calling it “genius advertising and marketing.”

“Probably the most iconic collab omg ,” one other added.

Fox and West dated briefly in 2022, with the OMG Fashun host sharing among the particulars of their relationship — and its downfall — in her October 2023 memoir Down the Drain.

With out explicitly naming West, Fox described it as a “sick, twisted recreation” for the “Stronger” rapper, noting that he dominated conversations whereas she “largely” listened, even writing that she believes the daddy of 4 used her as a “pawn” following his divorce from Kim.

West famously went on to marry Bianca Censori, although the standing of their union is at present unclear.