This Tremendous Bowl Sunday, don’t overlook Uber Eats — but in addition, because the food-delivery service has realized, don’t overlook that attempting to make enjoyable of a life-threatening allergy is unhealthy PR.

Uber Eats, a division of the ride-sharing firm, on Feb. 6 debuted its 60-second 2024 Tremendous Bowl industrial, centered on the operating joke of forgetfulness. The spot, which marks Uber Eats’ fourth 12 months within the Tremendous Bowl, options David Schwimmer and Jennifer Aniston (who forgets she labored with him on “Associates” for 10 years); David and Victoria Beckham (who put out of your mind the Spice Women), in addition to Jelly Roll attempting to wash tattoos off his face and Usher blanking on the truth that he simply carried out the halftime present.

The advert, from inventive advert company Particular Group, additionally reveals common folks making comically absent-minded goofs. However one scene was decidedly unfunny for a lot of: A person consuming a spoonful of peanut butter from a jar — who has damaged out in hives and whose left eye has swollen shut in an allergic response — glances down on the meals label and remarks, “There’s peanuts in peanut butter? Oh, it’s the first ingredient.”

The advert was slammed by not-for-profit advocacy group Meals Allergy Analysis & Training, which stated in a statement: “We’re extremely dissatisfied by @UberEats’ use of life-threatening meals allergy symptoms as humor in its Tremendous Bowl advert. The struggling of 33M+ Individuals with this situation is not any joke. Life-threatening meals allergy is a illness, not a food plan. Sufficient is sufficient.”

On Friday (Feb. 9), Dr. Sung Poblete, CEO of FARE, stated in a press release that she had spoken with Uber and that the corporate had agreed to take away the offending scene. Uber has “made a change to the advert that can air to the Tremendous Bowl’s large viewers” by “modifying out the reference to the peanut allergy,” she stated. A rep for Uber Eats didn’t instantly reply to a request for remark.

The unique Uber Eats spot does embody a disclaimer of types: Small-type textual content beneath the hive-ridden peanut-butter man says, “Please please please don’t forget there are peanuts in peanut butter.”

However that wasn’t sufficient to mollify critics, who took to social media to specific incredulousness and fury. “You had a extremely nice industrial til the peanut allergy man,” one commenter wrote on X (aka Twitter). “How about you turn him out with a man who forgets he’s diabetic and doesn’t take his insulin, or a soldier who has PTSD and forgets his treatment?? Nope these wouldn’t be humorous both would they? Edit the industrial.”