Netflix is doubling down on its Korean content material technique with “Selection,” a brand new sequence that pairs A-list expertise Son Ye-jin with rising star Jo Yu-ri in a drama set on the planet of Okay-pop.

The casting represents a savvy transfer by the streamer, combining the confirmed world enchantment of “Crash Touchdown on You” veteran Son Ye-jin with Jo Yu-ri, whose breakout position as participant 222 in “Squid Recreation” Seasons 2 and three positions her as one among Korea’s most promising younger actors.

Behind the digicam, Netflix is betting on Kim Yong-hoon, whose “Masks Woman” turned successful for the platform, spending 4 weeks within the World High 10 Non-English TV rankings and claiming the No. 1 spot in its second week. Identified for his signature visible model and masterful tension-building in crime tales, Kim now turns his lens to the glamorous but cutthroat world of Okay-Pop, exploring the fierce needs and ambitions that drive it.

The sequence goals to look at the complicated dynamics between trade executives and followers. Son Ye-jin’s Se-eun, a prime leisure govt combating to revive a struggling idol group, displays the high-stakes nature of Korea’s leisure enterprise. In the meantime, Jo Yu-ri’s Seung-hui — an obsessive fan — permits the previous Iz*One member to discover the fan-idol dynamic from a perspective she is aware of intimately.

Jo Yu-ri’s casting is especially noteworthy given her distinctive place as each a former Okay-pop idol and rising dramatic actor. Her transition from the music trade to Netflix’s status content material slate mirrors the broader evolution of Korean leisure, the place boundaries between completely different media sectors proceed to blur.

The mission reunites Netflix with powerhouse manufacturing companions CJ ENM Studios and UNU, a part of the streamer’s ongoing funding in Korean content material that has paid large dividends following the worldwide success of originals like “Squid Recreation” and “Kingdom,” in addition to internationally distributed hits like “Crash Touchdown on You.”

For Son Ye-jin, “Selection” represents one other strategic Netflix partnership as she continues to construct her post-“Crash Touchdown on You” profession. The actor can also be hooked up to Park Chan-wook’s “No Different Alternative” and Netflix’s interval drama “Scandals,” positioning her as one among Korea’s most in-demand abilities throughout each movie and streaming platforms.