The Feb. 11 Tremendous Bowl recreation between the Kansas Metropolis Chiefs and the San Francisco 49ers introduced in a mean of 123.4 million viewers — the very best variety of individuals watching the identical broadcast within the historical past of tv.

112 million of these viewers had been tuned into the CBS broadcast — the biggest viewers ever for a single community. The remainder had been measured throughout Paramount+, Nickelodeon, Univision, CBS Sports activities and NFL digital properties together with NFL+. Per Paramount International, Paramount+ noticed record-breaking viewership that made Sunday the most-streamed Tremendous Bowl ever, however precise information relating to streaming views isn’t obtainable.

Earlier than this, the most important telecast of all time was final 12 months’s Tremendous Bowl recreation between the Chiefs and the Philadelphia Eagles. It was initially named the third most-watched, rating behind the 2015 and 2017 Tremendous Bowls which introduced in 114.4 million and 113.7 million viewers, respectively. However Nielsen later caught errors of their measurement that raised the tally from 113 million to a record-breaking 115.1 million viewers. Sunday’s recreation improved on that quantity by 7%.

These figures, mixed from Nielsen and Adobe Analytics, signify the typical variety of viewers who had been tuned in at any given second throughout every recreation, however Nielsen places the quantity of people that considered any portion of the telecast at 202.4 million, up 10% from final 12 months’s 184 million.

The sport occurred on the Allegiant Stadium in Las Vegas, Nev. Kickoff was at 3:30 p.m. PT/6:30 p.m. ET following a half-hour block of leisure led by Reba McEntire’s rendition of the Nationwide Anthem. The half-time efficiency was headlined by Usher, who introduced out A-list visitors together with Alicia Keys, H.E.R., Will.i.am, Lil John, Ludacris and Jermaine Dupri.

As all the time, the Tremendous Bowl was stitched along with a bunch of celebrity-filled advertisements. Outstanding amongst them on Sunday evening was a Verizon spot that includes Beyoncé and Tony Hale, which the previous used to announce “Renaissance Act II,” a rustic album set to observe up on 2022’s “Renaissance” and due for launch on March 29.

In addition to the soccer, the music and the commercials, there was one different potential viewership draw: Taylor Swift. For months, a media frenzy has adopted the pop star’s relationship with Chiefs participant Travis Kelce and her appearances at his video games, and whereas some items of information recommend that Swift’s attendance has boosted NFL scores, others are much less clear. (Shopper analysis agency Numerator concluded from a flash ballot that 20% of Tremendous Bowl viewers had been rooting for the Chiefs due to Swift.) Regardless, hordes of followers had been glued to their screens as Swift entered the world alongside Blake Full of life and Ice Spice and when she kissed Kelce on the finish of the sport in celebration of the Chiefs’ win.