Prabhas‘ pan-India motion spectacle “Salaar: Half 1 – Ceasefire” has emerged because the most-watched film on cellular streaming platforms in India for March 2025, in keeping with Nielsen‘s newest Cell Viewers Measurement report.

The Prashanth Neel-directed movie, presently streaming on JioHotstar, topped the charts alongside Netflix’s Tamil-language comedy-drama “Dragon,” highlighting the rising urge for food for multilingual content material throughout the subcontinent.

The Nielsen knowledge, which tracks viewing habits throughout seven main streaming platforms together with Prime Video, JioHotstar, MX Participant, Netflix, SonyLIV, and ZEE5, reveals a various content material panorama dominated by regional productions and worldwide fare. The rankings are primarily based on passive cellular measurement of Android customers aged 18-45 from city markets with populations exceeding 100,000.

JioHotstar emerged because the dominant platform throughout classes, claiming seven of the highest 10 film spots and securing a number of positions in each unique and non-original sequence charts. The platform’s sturdy exhibiting displays its broad content material technique and aggressive positioning in India’s crowded streaming market.

Within the unique sequence class, MX Participant’s “Aashram” maintained its grip on the highest spot, adopted by JioHotstar’s “Thukra Ke Mera Pyaar.” Notably, Netflix’s Korean drama “When Life Offers You Tangerines” claimed the third place, underscoring the platform’s profitable push into Ok-content for Indian audiences. The enduring recognition of “Stranger Issues,” which secured fourth place, demonstrates the sustained international enchantment of Netflix’s flagship sequence.

The non-original sequence rankings have been dominated by acquainted tv favorites, with “MTV Roadies” main the pack on JioHotstar, adopted by long-running Indian cleaning soap operas “Yeh Rishta Kya Kehlata Hai” and “Anupama.” HBO’s “Recreation of Thrones” secured ninth place, proving that premium Western content material continues to search out devoted audiences on Indian streaming platforms.

The March knowledge encompasses content material seen throughout metro, mini-metro, Tier 1, and Tier 2 cities, with rankings decided by Nielsen’s composite metric combining attain and time spent. The measurement focuses on customers from New Shopper Classification System segments A, B, and C, representing the core demographic driving streaming consumption in city India.

India’s place as a mobile-first leisure market continues to drive streaming progress, with PwC analysis exhibiting that Indians are spending 78% of their time on cell phone apps associated to leisure and media. The visitors on the earth’s second largest web market at this stage is essentially dominated by cellular web customers, reinforcing the importance of Nielsen’s mobile-focused measurement strategy.