“I lastly made it to Cannes!” roared Jimmy Fallon as he vigorously stepped on stage at his Cannes Lions keynote. The occasion was held on the Palais des Festivals’ Debussy Theater, an iconic venue the place motion pictures premiere in the course of the Cannes Movie Competition.

In typical “Tonight Present” trend, Fallon began off with a monologue that made the packed auditorium break into steady laugher earlier than he even sat down.

“I’m feeling nice,” he stated, standing on stage subsequent to “At the moment” host Savannah Guthrie. “We simply double-taped ‘The Tonight Present’ yesterday. I received on a flight. It was a seven-and-a-half hour flight. There was a two-hour delay. Then there was a one-hour flight, then a 45-minute drive. I’m able to occasion. Let’s go!”

He stated he spent his first night time within the outdated city at Maschou restaurant, which quickly became a dance spot. He was even photographed making an attempt (and failing) to recreate the long-lasting carry scene from “Soiled Dancing” with somebody he didn’t know.

“They began enjoying nice music. They have been enjoying Michael Jackson. They have been enjoying The Pointer Sisters. Then they performed ‘(I’ve Had) the Time of My Life,’ and I used to be leaping in a stranger’s arms,” he stated. “We had a full-on dance occasion final night time. It was unbelievable. Then we completed the dance off and somebody gave me a card. They go, ‘Hey, we’re from 7-Eleven, and we love you.’ I am going, ‘Wow, already we’re doing enterprise offers!’”

Fallon made his method to Cannes to tease his subsequent present, “On Model,” a brand new NBC advertising competitors collection which he’ll be internet hosting and government producing. Premiering within the fall, the present will see contestants pitching advertising concepts to large manufacturers. As Fallon put it, the winner will get the “bragging rights of being the innovator of the 12 months,” and a money prize of $100,000.

“We made it occur, and we received eight manufacturers!” he stated. These embody Dunkin’, KitchenAid, Pillsbury and Southwest Airways. For Season 2, Fallon stated they’re aiming to lure 10 manufacturers.

“It hasn’t even aired but. As we have been asserting the present, considered one of our contestants had this concept for a podcast of his dad’s cooking. He’s filming it now!” Fallon stated. “He’s already considered this concept and made it into an actual factor. Issues are altering and taking place. It’s all taking place in actual time, and I’m completely satisfied to be a part of this.”

The essential concept for the present, Fallon stated, is to “pull again the curtain” and “give manufacturers a chance” to indicate that “they’re not only a enterprise — they’re folks. And what do they imagine in, and what are they on the lookout for?”

“It’s so past product placement,” he continued. “It’s truly entertaining and enjoyable. We’re supplying you with 40 minutes versus a 30-second spot. It’s not an integration. I’m speaking about your model for a complete hour.”

Fallon was joined on stage by Bozoma Saint John, the advertising government turned entrepreneur who’s now on “The Actual Housewives of Beverly Hills” and was recruited by Fallon to be a decide and mentor for “On Model.”

The concept of bringing Saint John on board for “On Model” got here from his spouse, Fallon stated. “I keep in mind we have been on the lookout for a co-host, and my spouse stated, ‘It is best to get Bozoma from “Actual Housewives.”‘ I am going, ‘I don’t suppose I’m on the lookout for that kind of individual. I don’t know what ‘Actual Housewives’ is. I wasn’t caught up. Then I watched and I noticed her resume and I’m like, ‘Oh, my gosh. Dude, I imply PepsiCo, Uber, Netflix. Beyoncé! You’re within the Advertising Corridor of Fame! I am going, ‘You’re overqualified for this job. You’ve legitimized this present,’” Fallon stated. “As quickly as we met on Zoom, we hit it off.”

Saint John was equally enthusiastic. “I used to be like, If I don’t get this present, I’m going to only hurt the one who will get it,” she joked.

Fallon additionally talked about “The Tonight Present,” which has turn into probably the most seen late night time present and probably the most adopted throughout socials globally. “I simply received the numbers in the present day … and our socials this 12 months alone have been 8.6 billion views since June,” he stated. “The explanation folks even know why I’m right here is due to digital and YouTube and what our stuff has carried out and grown.”

He stated the No. 1 rule to create a viral second is being genuine. “We’ll do a bit, and we don’t even know the way large it’s going to get. You may by no means plan it. For those who attempt to go like, ‘Oh, belief me, it will go viral.’ It gained’t. Don’t do it,” he stated. “Simply do one thing that’s completely different and new that nobody’s seen earlier than, and do it with love. For those who make it with love, folks can inform if it’s faux or not, they usually’ll go, ‘That’s cool.’ That’s one thing completely different.’”

The subsequent large factor that might go viral is a video he simply did with Brad Pitt for “F1,” the place they play frisbee golf in Central Park.

“I don’t know the way that’s going to do,” he stated. “However we each confirmed up in tie-dye outfits, and he’s like, ‘Yo, bro, let’s play some frisbee golf!’”