Max, the streaming service previously often called HBO Max and now identified by that identify once more, complained that X, the social platform previously often called Twitter, will not be letting it swap again to its authentic moniker.

“twitter received’t let me change my identify again,” the @streamonmax account wrote Wednesday morning on X/Twitter. The @hbomax account on X, in the meantime, says this in its bio: “twitter received’t allow us to swap our handles ¯_(ツ)_/¯”

Later Wednesday morning, the Max account’s show identify had been up to date to “Really HBO Max.”

The irony, after all, is that Elon Musk summarily modified the identify of Twitter to X in July 2023 (as X is outwardly his favourite letter of the alphabet). Reps for X didn’t instantly reply to requests for remark.

Early Wednesday morning, Warner Bros. Discovery flipped the swap and after two years as Max, the streamer grew to become HBO Max as soon as once more. The branding flip-flop was ridiculed on-line — which WBD’s social crew tried to get forward of by sending out a flurry of self-deprecating memes poking enjoyable on the identify switcheroo.

In accordance with X, altering the show identify of an account must be simple. In a assist article on its website, X says, “Your show identify –– known as identify –– is a private identifier on X and is separate out of your username. It may be issues like one thing playful, a enterprise identify, or an actual identify, and is displayed subsequent to your username. You may replace your identify at any time.”

Nevertheless, one other submit on X’s assist website says, “We at the moment don’t supply a method to merge a number of accounts into one or migrate knowledge (posts, following, or followers) from one account to a different.”

Max’s reversion again to HBO Max continues to be in transition on different web platforms. The @streamonmax account on Instagram has lower over to @hbomax, whereas on Fb the 2 accounts are nonetheless lively — and, confusingly, the HBO Max web page as of Wednesday morning mentioned this: “HBO Max is now Max. @StreamOnMax.”

On YouTube, @StreamOnMax has been shifted over to @hbomax — that includes the brand new HBO Max brand, however with the show identify nonetheless studying “Max.”

SEE ALSO: Branding Specialists on Resolution to Flip Max Again to HBO Max: ‘A Company Stroll of Disgrace’