Prolific Indian promoting filmmaker Prasoon Pandey is about to make his function movie directorial debut with a recent mythological thriller backed by MovieVerse Studios and Ellipsis Leisure.

The undertaking marks a big profession pivot for Pandey, who has established himself as one among India’s most celebrated industrial administrators. He holds the excellence of being the primary Asian filmmaker featured in Marketing campaign Journal’s listing of the 100 most influential promoting filmmakers worldwide, along with his work incomes recognition at Cannes Lions, Clio Awards, and D&AD.

Vaibhav Vishal (Sony’s “Rip-off 1992: The Harshad Mehta Story,” Netflix’s “Rana Naidu”) penned the script, which mixes fashionable storytelling with culturally rooted narrative parts in what the filmmakers describe as a “mass up to date mythological thriller” style.

MovieVerse Studios operates because the movie manufacturing arm of IN10 Media Community, specializing in mainstream content material for theatrical and streaming platforms. The corporate joins forces with Ellipsis Leisure, identified for acclaimed titles together with “Neerja,” “Tumhari Sulu,” “Looop Lapeta,” “Sharmajee Ki Beti,” and “Do Aur Do Pyaar.”

“At MovieVerse, we’ve at all times believed in backing tales that supply one thing contemporary and thrilling to the viewers,” mentioned Aditya Pittie, managing director of IN10 Media Community. “This collaboration marks a monumental leap ahead for us. Recognizing the immense potential and inventive ardour behind this undertaking, understanding it holds the promise of each creative excellence and mass attraction, we welcome Prasoon Pandey aboard to debut with us.”

Vivek Krishnani, CEO of MovieVerse Studios, added: “Collaborating with Prasoon Pandey, together with our companions at Ellipsis Leisure, for his function movie debut is an thrilling alternative to convey forth tales that aren’t solely relatable and interesting but in addition present a wealthy, cinematic expertise,” he mentioned.

Ellipsis Leisure companions Tanuj Garg and Atul Kasbekar, mentioned: “Prasoon has been an expensive good friend and somebody we’ve admired for many years. Over time, we’ve shared numerous scripts with him, however this one resonated deeply sufficient for him to make his function movie debut.”

The corporate has beforehand labored with promoting administrators together with Ram Madhvani and Suresh Triveni of their transition to function filmmaking.

For Pandey, the choice to maneuver into options required discovering the suitable undertaking. “I actually benefit from the type of tales I get to do in promoting, which is why I haven’t completed a function movie but,” he mentioned. “So if I’ve to take a brief break from adverts after we’re completed casting, I used to be clear that it must be a narrative that’s really intriguing and in contrast to something I’ve seen earlier than. So when Atul shared this with me, I knew this was the one.”

The filmmaker described the narrative as having “the potential to push cinematic boundaries,” including that he “couldn’t have requested for higher collaborators than MovieVerse Studios and Ellipsis Leisure to embark on this journey.”

Casting for the lead roles is presently underway, with bulletins anticipated imminently.