Microsoft, after almost twenty years, has exited the enterprise of promoting digital TV and films.

With out advance warning, Microsoft’s Films & TV app as of Friday has stopped gross sales and leases for films and TV reveals. “Essential: Microsoft not provides new leisure content material for buy, together with films and TV reveals, on Microsoft.com, Microsoft Retailer on Home windows, and the Microsoft Retailer on Xbox,” the tech large says in a assist discover on its website.

Clients who’ve beforehand bought content material by the Microsoft Films & TV storefront can proceed to entry it on an Xbox or Home windows system, the discover says. Microsoft will not be providing refunds; citing the Microsoft Retailer Phrases of Sale, “Films and TV reveals are ineligible for refunds.”

Microsoft initially launched a films and TV storefront for its Zune system in 2006, which developed into the Xbox Video retailer in 2012 earlier than getting renamed Microsoft Films & TV in 2015.

Selection has reached out to Microsoft reps for more information. The corporate’s discontinuation of film and TV gross sales and leases was noticed earlier by tech website Home windows Central.

In the meantime, Microsoft’s assist website says customers can’t immediately switch your bought TV reveals and films to a different service. U.S. prospects can join Films Wherever to “join choose bought films” with collaborating retailers, in keeping with Microsoft. These embody Apple, Amazon Prime Video, Fandango, Google Play/YouTube and Comcast’s Xfinity, in keeping with the Films Wherever web site. Studios that take part in Films Wherever are Disney/Fox, Sony, Common and Warner Bros.