YouTube, the world’s largest video platform, retains consuming an even bigger portion of the ad-spending pie.

For the second quarter of 2025, YouTube’s promoting income elevated 13% 12 months over 12 months, to achieve $9.796 billion — persevering with a run of spectacular development off an already massive base. TV is now the most important platform for YouTube viewing, and the streaming platform’s beneficial properties are certainly on the expense of conventional networks. Analysts had anticipated YouTube’s Q2 advert quantity to come back in at $9.56 billion, in accordance with StreetAccount.

Alphabet, father or mother of Google and YouTube, once more simply beat expectations. The corporate reported complete income of $96.43 billion, up 14%, and internet revenue of $28.2 billion (up 19%), translating to $2.31 per diluted share. Total, Wall Avenue analysts on common anticipated Alphabet to submit income of $94.0 billion and earnings per share of $2.18, in accordance with LSEG Information & Analytics.

“We had a standout quarter, with sturdy development throughout the corporate,” Sundar Pichai, CEO of Alphabet and Google, mentioned in asserting the outcomes. “We proceed to see sturdy efficiency in YouTube in addition to subscriptions choices.” He mentioned AI is “positively impacting each a part of the enterprise” and that new Google Search options, like AI Overviews and AI Mode, are “performing effectively.”

Amid its ongoing funding in AI, Alphabet is growing its capital expenditures in 2025 to roughly $85 billion, in accordance with Pichai, up $10 billion from $75 billion beforehand.

YouTube — which is celebrating its twentieth birthday this 12 months — in April mentioned it now hosts greater than 20 billion movies. At an trade convention in Might, YouTube CEO Neal Mohan mentioned YouTube Shorts, its TikTok-style short-form video product that debuted in 2020, had reached parity on income per watch-hour relative to core YouTube in a number of international locations, together with the U.S. Within the first quarter of 2025, TVs surpassed cellular to grow to be the first gadgets for YouTube viewing.

In the meantime, additionally in Might, on the annual Google I/O convention, the corporate unveiled Circulation, a brand new AI filmmaking device designed for the Veo generative video mannequin, which Google claimed offers “beautiful cinematic outputs that excel at physics and realism.” The web large additionally introduced a partnership with Darren Aronofsky for his new Primordial Soup AI-based artistic instruments enterprise, below which DeepMind is offering early-stage entry to generative-AI video instruments.