Simply days earlier than the kickoff of this 12 months’s Tremendous Bowl, X, the social-media platform owned by billionaire Elon Musk beforehand referred to as Twitter, has launched a brand new partnership to show betting odds to its customers within the U.S.

BetMGM on Friday introduced a strategic partnership with X, turning into the social media platform’s unique live-odds sports activities betting accomplice. Below the deal X will combine BetMGM’s odds and branding, with every sport linking to BetMGM’s web site and app to permit customers to put wagers (the place legally permissable).

X customers within the U.S. will have the ability to see BetMGM’s newest betting odds on professional soccer, with main skilled and faculty sports activities anticipated to comply with “within the coming weeks.” In accordance with BetMGM, “The chances interface gives a simple clickthrough for every sport to BetMGM’s app or web site, making a seamless person expertise.”

“X is the middle of the sports activities world’s dialog 24 hours a day, seven days every week. Being straight accessible inside that discussion board is an unprecedented alternative to broaden our attain to a passionate and engaged viewers,” BetMGM CEO Adam Greenblatt mentioned in an announcement.

X CEO Linda Yaccarino commented: “Sports activities by no means sleep on X and now with our strategic partnership with BetMGM, followers are virtually within the entrance row. We’re bringing sports activities followers on X even nearer to the motion to allow them to cheer, and now guess, on their favourite groups.”

BetMGM is a partnership between MGM Resorts Worldwide and Entain that has unique entry to all of MGM’s U.S. land-based and on-line sports activities betting, main match poker and on-line gaming companies.

Musk, the world’s richest particular person, says he overpaid in swinging the $44 billion deal for Twitter final 12 months — which he rechristened X and has refashioned into his imaginative and prescient of what a “free speech” platform needs to be.

In late October, simply over a 12 months after Musk closed the Twitter deal, X notified staff eligible for inventory grants that they might obtain shares at a valuation of $19 billion, down greater than 50% from the transaction’s unique worth. Promoting income has plunged as a lot as 60% (in keeping with Musk himself), amid ongoing considerations about hate speech and misinformation — which the aforementioned controversy over Musk’s thumbs-up of an antisemitic put up on X has not helped to reverse. At this level, banks that prolonged roughly $13 billion in loans to Musk for the Twitter takeover (together with Morgan Stanley, Financial institution of America and Barclays) are going through vital losses on the debt if or after they attempt to promote it, after Musk made ensures they wouldn’t lose cash, per the Monetary Occasions.

Final September, Musk mentioned X/Twitter is “transferring to having a small month-to-month fee to be used of the X system,” which he claimed is critical to thwart bots flooding the platform. In October, the corporate launched a check to cost customers $1 per 12 months to put up to the platform. Going ahead, Musk defined, X will probably be free to learn “however $1/12 months to write down.”