Choi Yoonhee has been named as the brand new CEO of Barunson E&A, the Korean gross sales and manufacturing agency that’s making a splash on the European Movie Market in Berlin this week.

Choi, who joined the agency in 2021 from CJ ENM, takes over from Gene Hong (Brian) Park and Kwak Sin Ae. She joined as MD, overseeing home and worldwide operations, and in April 2023 was upped to COO.

Barunson E&A has been in operation since 1996, although was not concerned in worldwide gross sales all that length. Notable previous titles embody Bong Joon-ho’s “Mom” and Oscar-winner “Parasite,” on which CJ and Choi headed worldwide distribution. Barunson E&A has additionally been behind Kim Jee-woon’s “The Good, the Unhealthy, the Bizarre” and his more moderen “Cobweb.”

The corporate’s upcoming slate additionally contains the subsequent two options from director Bong Joon-ho, in addition to initiatives from administrators Kim Sung-hoon (“Ransomed,” “Kingdom”) and Um Tae-hwa (“Concrete Utopia”).

Since October 2022, Barunson E&A has additionally been aiming to develop its world footprint by launching worldwide gross sales and manufacturing and finance arms. As a gross sales agent it not too long ago picked up its first non-Korean movie “Miss Shampoo” by Giddens Ko final 12 months and has not too long ago invested in Indonesian movie, Angga Dwimas Sasongko’s motion thriller “13 Bombs.”

At Berlin’s European Movie Market, it is usually launching Korean animation movie “Yumi’s Cells” and Indonesian horror title “Respati.”

“Barunson E&A will proceed to work with the main filmmakers in Korea, creating compelling content material whereas our worldwide operations actively search alternatives to board on world initiatives with world-renowned and up-and-coming expertise, inserting no restrictions on format, style, and language,” stated Choi in a ready assertion.