However is all of it simply one other outrageous advertising and marketing marketing campaign?

On Saturday Bark despatched an e mail to subscribers encouraging them to “69 with a buddy,” with the motivation that in the event that they refer a buddy to BARK, every celebration would obtain a $69 BarkShop credit score.

However, some have been apparently offended by way of “69” within the provide, and the messaging that went together with the tongue-in-cheek advert, which noticed a pair of pups licking every others faces.

Days later, Bark apologized for the promotion, sending out an e mail from their obvious HR head, Sharon Milberg-Jones, who personally addressed the scenario — all of which appears to be one more deliberate piece of intelligent advertising and marketing.

“Now we have since realized the e-mail, notably the $69, offended some, and for that, we apologize,” Milberg-Jones wrote after referencing Saturday’s authentic e mail blast.

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“As a way to treatment this, we’re rounding up from $69 to a very inoffensive $70 of BarkShop credit score, and making this out there to potential prospects such as you. After all, in the event you want $69, we won’t cease you — or choose you!,” she continued. “Regardless of the quantity, you should spoil your canine with our store’s best-selling toys, items, residence necessities, and extra.”

Whereas labeling this a judgement-free zone, Milberg-Jones was additionally certain to supply a (mock?) clarification of precisely how the advert got here to be — claiming she was blissfully unaware of the connotation behind the quantity 69 earlier than googling it herself — ON HER WORK COMPUTER.

Sadly, I used my work laptop computer and now need to take HR seminars (that I designed) as a result of I inadvertently violated BARK’s HR coverage (that I created). To not point out I’m now getting served all SORTS of advertisements and BARK has an open workplace plan.

“To make clear, $69 was a random quantity that our technique crew landed on. Nonetheless, after seeing the misery the e-mail brought about, I Googled ’69’ and instantly realized this quantity has different meanings. As an apart, in the event you search ’69’ on-line, I recommend you accomplish that in an ‘incognito window,’” Milberg-Jones hilariously stated earlier than claiming she now must take the corporate’s HR seminars — which she designed — after viewing NSFW content material on her firm pc. “Sadly, I used my work laptop computer and now need to take HR seminars (that I designed) as a result of I inadvertently violated BARK’s HR coverage (that I created). To not point out I’m now getting served all SORTS of advertisements and BARK has an open workplace plan.”

“As soon as once more, our apologies for any misunderstanding. Our intention is to fulfill our prospects and rejoice no matter they could (or might not) be into,” she added, concluding the apology e mail.

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This apology just isn’t too far off from what Bark has accomplished previously when sharing controversial advertisements and merchandise. After introducing a “Holidaze Toy Bundle,” which featured marijuana-themed canine toys, Milberg-Jones issued the same apology e mail, and once more after the corporate debuted their line of “Leather-based Daddy” BDSM-themed canine toys.

However, the controversial advertisements and merchandise have saved on coming — and so have Milberg-Jones’ “apology” emails to subscribers.

TooFab has reached out to BarkBox for remark.