Now on its 16^th version, the Bogotá Audiovisual Market (BAM), happening July 14-18 in Colombia’s capital, guarantees a program of over 245 actions and particular occasions, aimed toward fostering a artistic trade in music, animation, AI, documentaries, literature, movie and TV.

Organized by promotional entity Proimágenes Colombia, led by Claudia Triana, and the Bogotá Chamber of Commerce – with assist from the Movie Improvement Fund –  BAM additionally opens an area for important discussions on AI’s moral, authorized and artistic affect throughout the {industry}.

Within the panel Modifying on Stage, Jorge Caballero, Fabián Caba (Adobe Inc.) and Camilo Restrepo will display how AI is reshaping audiovisual modifying.

Aligned with this 12 months’s tech focus, BAM additionally hosts a well timed dialog on mental property in digital areas. The discuss It’s Not Magic, It’s Technique will discover find out how to flip artistic concepts into sustainable companies, combining authorized and {industry} insights.

In the meantime, BAM bridges the hole between influencers and audiovisual creators. In Fame Isn’t Relevance, Cifras y Conceptos will current a brand new certification for content material creators, whereas firms like Goldfish focus on purpose-driven influencer advertising rooted in creativity and authenticity.

BAM and the Cinemateca de Bogotá can even current a retrospective of Argentine filmmaker Lucrecia Martel (“La Cienaga,” “Zama”), showcasing her filmography with particular company together with Santiago Gallelli, Julieta Laso and Paula Astorga.

“We’ve organized a collection of 12 periods referred to as BAM Talks that includes inspirational conversations that intention to convey the general public nearer to the audiovisual world in several methods – not essentially from a technical or strictly industry-focused perspective, but in addition via inspiration and connections with different artwork types,” stated BAM director Carlos Eduardo Moreno, including that Martel is among the many principal audio system. Additionally enhancing its worldwide focus are talks by exiled Iranian animation artist Sepideh Farsi and Chinese language documentarian Wang Bing.

One other standout BAM Speak options acclaimed creator Laura Restrepo, whose Netflix collection adaptation of her work “Delirium” (“Delirio”) premieres its pilot throughout BAM earlier than it drops on July 18. She is joined by lead actress Estefanía Piñeres, screenwriter Verónica Triana and director Julio Jorquera to debate its adaptation.

By way of the Otros Ojos program, in partnership with the French Embassy, BAM highlights Andean animation and movie training for youth. Key voices embrace Arnaud Miquel, Bérèngere Le Gall (ECV Animation), Thomas Meseguer (Gobelins), Soizic Mouton (Pivaut), Verónica Buide (MIA / Pulpa Rights), and Jairo Arcos (Signos Studio). The initiative promotes various storytelling and lays groundwork for future regional collaborations.

Stated Moreno: “For a number of years now, BAM has organized the Ethnic Program, which is concentrated on Indigenous creators in addition to Black, Afro-Colombian, Raizal and Palenquero communities. This program goals, I imagine, to know the agendas, wants and manufacturing strategies of Afro and Indigenous creators in Colombia. It has been extremely inspiring, as we more and more see better participation from completely different Indigenous teams and Black communities throughout the nation.”

“Extra importantly, I feel, we’ve been in a position to invite worldwide company who share an curiosity in figuring out these voices, attending to know them, and dealing alongside them. This has been a key initiative for the market to acknowledge and spend money on the range current throughout the nation’s territories,” he added, mentioning proudly that Colombian Indigenous filmmaker Iratu Dojura received an Honorable Point out on the Berlinale this 12 months together with her cease movement animated brief, “Akababuru: Expression of Astonishment.”

“Colombia already has a number of animation firms – in Bogotá alone, we’ve inventoried about 23 corporations with expertise. They’ve every launched at the very least three productions and are offering worldwide companies,” stated Triana, who added: “At present, there are two animated movies in co-production with Spain which can be set to be prepared subsequent 12 months. I imagine by then we’ll have at the very least three feature-length animated movies accomplished.”

In line with Moreno, for the primary time this 12 months, BAM can be internet hosting tasks in improvement from Ecuador, Brazil and Spain that search not solely co-productions with Colombia however with Latin America as an entire.

 “There’s a real curiosity at BAM in strengthening Latin American co-productions to create extra stable tasks that may then intention for partnerships with Europe, Canada or the U.S.,” stated Moreno who’s anticipating round 200 to 250 worldwide company from completely different elements of the world – largely from Latin America.

“We additionally imagine that by encouraging Latin American co-productions, these movies can have better probabilities of circulating inside the area – one thing that is still a problem. In contrast to music or books, for instance, which do are inclined to flow into effectively throughout Latin America, movies usually don’t. So, we see regional co-productions as a technique to change that and attain this purpose,” he added.

BAM takes place because the Colombian audiovisual {industry} and attract as a location has grown quickly to change into the envy of its rivals in Latin America. Many producers from the area have griped about dropping work to the nation, which provides two sorts of tax incentives: the Fondo Fílmico Colombia (FFC) and the Certificado de Inversión Audiovisual en Colombia (CINA). The FFC supplies a money rebate equal to 40% of audiovisual service bills and 20% of logistical bills reminiscent of lodging, meals, and transportation. CINA provides a transferable tax credit score equal to 35% of bills for international productions, together with movies, collection, music movies and video video games.

Final 12 months was gradual due to the dual strikes in Hollywood amongst different components, stated Colombian movie commissioner Silvia Echeverri. “We solely dedicated about 50% of the out there sources. However this 12 months, issues have picked up considerably, and we’re actually happy with that,” she stated, citing a glut of collection, actuality exhibits, movies and online game tasks underway.

“Since CINA was created in 2020 – technically the top of 2020 – 5 years have handed,” stated Triana. “Over these 5 years, the system has confirmed extremely profitable. It’s not nearly being granted a transferable tax credit score; it’s that the credit score is definitely traded within the nationwide market and offered at practically full worth—between 98% and 100% of its price,” she famous, including: “This makes it a dependable incentive, particularly because it’s issued via the Colombian Inventory Alternate, including belief and consistency to the method.”

Stated Moreno: “At BAM, we intention to create a market that sparks reflection on filmmaking in Latin America. Given the area’s ongoing challenges with conventional North American and European financing fashions, we see a powerful want – and alternative – for better regional collaboration. Our imaginative and prescient is to construct a Latin American alliance, just like the European Union, that fosters different financing, distribution, and co-production methods. Latin America isn’t just our focus – it’s the trail ahead for BAM, one we’re dedicated to exploring and strengthening.”