The Academy Museum of Movement Photos has pacted with CJ ENM to host a Okay-Tradition Night time occasion to mark CJ’s thirtieth anniversary and the thirteenth version of the KCON fan pageant in downtown Los Angeles.

Set for July 31, the night time earlier than KCON 2025 opens, the Okay-Tradition Night time on the Academy Museum with KCON occasion will function a spread of Korean celebrities and creatives. The occasion on the museum’s David Geffen Theater will probably be emceed by Korean American entertainer Eric Nam.

The presentation will embrace Okay-pop stars equivalent to Lee Youngji, P1Harmony and Japanese lady group IS:SUE. “Squid Sport” star Yim Si-wan can be scheduled to make an look. The objective is to focus on the expansion of Korean and Asian content material and content material platforms.

The Okay-Tradition Night time is a part of a three-year settlement set between leisure conglomerate CJ ENM and the Academy Museum to assist elevate the profile of Korean and Asian films and TV exhibits on the worldwide stage. CJ ENM sponsored the Academy Museum exhibit and screening collection devoted to “Parasite” director Bong Joon Ho that opened in March.

KCON’s recognition as a fan gathering for Okay-pop, content material creators and different features of Korean and Asian tradition, has mirrored the rise of Okay-pop as a world style of music. CJ ENM notched a primary final 12 months when it reduce a cope with CW Community for the first-ever stay nationwide broadcast of a Okay-pop live performance from the 2024 KCON gathering.

The 2025 KCON fan occasion runs Aug. 1-3 on the Los Angeles Conference Heart. The occasion options fan conferences, gatherings, panel periods and Q&A in addition to a ground of reveals and activitions. Every night time is capped with a live performance at Crypto.com Enviornment with three separate lineups of Okay-pop stars and up-and-comers.

(Pictured: “Squid Sport” star Yim Si-wan)