The reviews of Craig Robinson‘s retirement from comedy seem to have been enormously exaggerated. Seems “The Workplace” star’s so-called “retirement” is believed to be a part of a brand new model advertising marketing campaign anticipated to be unleashed within the coming days — and maybe for a division of AT&T.

Teaser billboards have appeared throughout Los Angeles in latest weeks asserting, “Craig Robinson is Quitting Comedy,” with none additional info. An excellent indicator that that is a part of a teaser marketing campaign, as it’s uncertain Robinson would really spend that form of out of doors promoting money to disclose a profession change.

These billboards had been in AT&T-style blue, furthering the suspicion that that is a part of a brand new marketing campaign for the telco large. Why is it believed to be AT&T? Robinson has beforehand starred in AT&T commercials, jokingly calling himself the corporate’s “Chief Know-how Officer” in a single AT&T Enterprise Web advert, alongside his former “The Workplace” co-star Brian Baumgartner. One other spot featured Robinson and Baumgartner alongside facet extra “The Workplace” alums, together with Rainn Wilson, Jenna Fischer, Creed Bratton and Kate Flannery.

AT&T and Robinson’s reps didn’t reply to a number of requests for remark.

The “Craig Robinson is Quitting Comedy” billboards went unreported, however then Robinson final week upped the ante by posting on his Instagram account that he had a “Life replace: I’m formally quitting comedy to give attention to my true calling. Keep tuned. I’m engaged on one thing big.”

That put up finally made its method to the media, and many retailers posted Robinson’s word at face worth, with out noting that he made is announcement with a wink and a nod. (Sure, Selection is included.) Robinson adopted up that put up with one other video, the place he made his true intentions much more clear: “Hey guys, large shout out to all my small enterprise homeowners. Hey, you guys obtained any recommendation for me whereas I’m attempting to get my enterprise afloat? I hit a couple of bumps within the highway and I positive would recognize you guys’ suggestions.”

We’re guessing AT&T has some web suggestions for small enterprise homeowners that Robinson will probably be sharing very quickly.

In the meantime, right here’s one more reason it’s fairly clear that Robinson isn’t actually quitting comedy: He’s obtained a full slate of exhibits booked for the remainder of the summer season. Robinson is scheduled to look on the Omaha Humorous Bone membership later this week, adopted by a gig in Los Angeles on the Comedy Retailer on July 14. Subsequent month, he has dates lined up in Orlando, Seattle, Nashville, Detroit and Toledo. He additionally has loads of initiatives within the works too, together with the Netflix animated journey “In Your Goals” and “The Dangerous Guys 2.”