Netflix has inked a brand new artistic partnership with Balaji Telefilms Ltd., the Indian manufacturing powerhouse helmed by Worldwide Emmy Award-winning producer Ekta Kapoor.

The deal encompasses content material improvement throughout a number of codecs tailor-made particularly for streaming audiences. An untitled collection is already in superior levels of improvement as a part of the preliminary slate.

The collaboration might be executed via Balaji Telefilms Ltd. and its divisions, together with Balaji Movement Footage and Balaji Telefilms Digital.

The partnership builds on Netflix and Balaji’s earlier profitable collaborations, which embody acclaimed titles “Kathal,” “Pagglait,” “Jaane Jaan” and Busan choice “Dolly Kitty Aur Woh Chamakte Sitare.”

Balaji Telefilms, which was began by Kapoor and her dad and mom Jeetendra Kapoor and Shobha Kapoor in 1994, is the one largest tv content material producer in South Asia. The corporate made an amazing impression with mother-in-law, daughter-in-law cleaning soap “Kyunki Saas Bhi Kabhi Bahu Thi,” which aired 1,833 episodes between 2000-2008 on Star Plus and was one among a number of within the style produced by Kapoor. Beneath the Balaji banner, Kapoor has created and produced greater than 18,000 hours of tv and 45 movies.

Kapoor and Monika Shergill, Netflix’s VP, content material, India, are the one girls from the Indian tv market listed in Variety500 – an index of the five hundred most influential enterprise leaders shaping the worldwide media business. 

“Ekta has been a pressure in shaping Indian leisure with unforgettable tales and characters that made it to popular culture, even earlier than hashtags existed,” mentioned Shergill. “Her artistic intuition and deep understanding of the viewers’s pulse have constantly set her aside in shaping what India selected to look at and love for greater than 20 years. At Netflix, our focus is to serve audiences with very numerous tastes and this collaboration will deliver distinctive tales in rooted methods, marking an thrilling new chapter in our artistic journey.”

“At Balaji Telefilms, storytelling has all the time been on the coronary heart of the whole lot we do — whether or not via cinema, tv, or digital platforms,” Kapoor added. “Partnering with Netflix, the world’s main storytelling platform recognized for its premium content material and fixed innovation, is a giant second for us. It permits us to deliver highly effective, culturally rooted, and emotionally resonant tales to a worldwide viewers. The start of this new collaboration marks an thrilling new chapter the place we proceed to push artistic boundaries and ship content material that entertains, evokes, and connects individuals in all places.”