Ecuador-based 2bLatam, the driving artistic pressure behind the wildly standard Spanish-language comedy channel enchufe.television, has joined forces with Mexican media & leisure indie Elefantec International to develop content material round enchufe.television’s IP.

Based by former Televisa exec José “Pepe” Bastón, Elefantec International is behind such notable productions as “Bosé” for Paramount+ in Latin America, “La rise up” for ViX+ and “Todo por Lucy’ for Prime Video.  With over 70 million subscribers on its social media channels, enchufe.television is the most important Spanish-language comedy channel worldwide. Its YouTube channel alone reaches greater than 27 million subs, stated Arturo Yépez, CEO of 2bLatam.

The strategic partnership will search to adapt the distinctive humor present in enchufe.television’s sketches onto the large display screen with its first venture centering round one of many channel’s most iconic characters. Extra particulars will probably be introduced at a later date.

The companions are additionally engaged on the event of a Mexican model of a few of enchufe.television’s sketches, adapting its humor to extra Mexican sensibilities.

“We produce our movies in parallel with a advertising technique inside the channel, leveraging our information and expertise in digital campaigns and content material creators,” stated Yépez as the brand new deal will search to additional broaden the enchufe.television viewers in each cinemas and in further digital platforms.

Bastian Manintveld, president and co-founder of the 2btube group, added: “Having such sturdy allies within the business, permits us to transcend and convey our content material and distinctive voice to massive audiences globally. That is one thing particularly related contemplating the constructive impression of leisure and humor on our society.”

“We’re proud to collaborate with the proficient enchufe.television staff in growing and increasing content material and characters which have made hundreds of thousands of individuals snort in Latin America,” Bastón concurred.

Amongst enchufe.television’s most profitable sketches is a parody of the Japanese manga sequence “Captain Tsubasa,” titled “Tremendous Campeones” (“Tremendous Champions”), which has snagged greater than 100 million views. Given the area’s predominantly younger inhabitants, these sketch comedies skyrocketed in reputation.

Final April, Edward James Olmos, his son Michael Olmos and Morris Ruskin’s MoJo International Arts pacted with 2bLatam to make an English-language premium TV model of its YouTube phenomenon, “Mortal Glitch.” This might be the primary venture in English for the Ecuadorian firm.

Up to now, “Mortal Glitch” has been the one fiction sequence produced in Latin America for YouTube Premium. The net sequence notched as much as 37 million views, with 13.3 million views in Mexico, 5.1 million views in Colombia and 4.1 million views in Argentina.

Produced by 2bLatam’s manufacturing arm 2bOriginals, the net sequence was written and directed by Christian Moya, a companion at 2bLatam.