10PM Curfew, a social-first writer that owns and operates over 60 life-style channels, has acquired the superstar leisure information website HollywoodLife.com. The web site, created by Bonnie Fuller, was acquired by media firm Factz solely seven months in the past in August.
“Over the previous yr, now we have been diligently trying to find the proper complimentary acquisition goal. Hollywood Life is extremely additive to our technique and given it’s a premium legacy media model it has immense potential to scale as a social-first writer,” Raz Romanescu, CEO of 10PM Curfew, mentioned in a press release. “We’re dedicated to collaborating with the gifted workforce to exponentially develop the model and supply our followers with much more fascinating content material.”
10PM Curfew delivers content material tailor-made to Gen Z and Gen Alpha mindset females. With the addition of Hollywood Life’s viewers, they firm’s mixed attain will surpass 70 million. Their different channels embody @women, @model, @make-up and @females.
“Hollywood Life, one of many premier sources for leisure lovers, providing real-time information updates, unique superstar interviews, and extra, will now combine into 10PM Curfew’s strong community of digital properties,” the press launch reads. “Moreover, this integration will improve the corporate’s 360-degree advertising providing for manufacturers, together with advertorials, efficiency advertising, influencer collaborations, press protection, and extra.”
Hollywood Life was launched by Fuller in 2009, partnering with Penske Media Company. She assumed full possession and operations in 2021, a task she held till Factz’s acquisition final August.
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