Madea often is the position that made Tyler Perry well-known, however he’s made headlines lately for inhabiting one other iconic feminine character. 

The tragic goddess Cassandra, remembered in Greek mythology for having the present of prophecy however the curse of nobody believing her predictions, got here to thoughts when Perry introduced he was stopping an $800 million enlargement on his Atlanta studio after one take a look at the brand new OpenAI software program Sora.

That was apparently sufficient to persuade him the text-to-video expertise is sure to interchange a whole bunch of business staff until the unions or authorities regulators intervene.

As legend has it, Cassandra futilely warned her fellow countrymen that the Greeks’ Computer virus was no harmless present. Will Perry’s personal pleas for warning fall on deaf ears in Hollywood? 

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Requested on the most recent episode of the Selection podcast “Strictly Enterprise” whether or not the mogul was performing like Rooster Little, Steven Zeitchik, who typically writes about synthetic intelligence for his weekly Substack publication Thoughts and Iron, break up the distinction, saying Perry was being each a bit hysterical and accountable.

Hearken to the podcast right here:

“I feel he’s hysterical within the notion that in some way we shouldn’t be constructing studios, or we should always fear that your complete business is simply going to evaporate as a result of some teenager can all of the sudden create the following ‘Medea’ or franchise that’s going to resonate with individuals. I feel that’s an exaggeration,” he stated. “[And] I feel he’s being accountable within the sense we have to be plotting our course nicely prematurely of once we’ve been doing that.”

The notion that Sora and different related software program might decrease the boundaries to entry for creating premium video content material on a pc that when required spending tens of millions on units, cameras, actors and extra is disruptive, to say the least.

However as Zeitchik notes, there’s no assure {that a} potential flood of high-quality manufacturing values will essentially translate to high-quality narrative, which might imply that the true artists Hollywood pays high greenback to distribute develop into extra invaluable than ever.

“The truth just isn’t solely can these fashions not truly create that — they can emulate it — it’s going to make these individuals much more prized,” he famous. “There’s going to be much more of a premium placed on individuals who might deliver their artistry and humanity. I don’t assume it’s going to the touch that prime stage of content material.”

“Strictly Enterprise” is Selection’s weekly podcast that includes conversations with business leaders concerning the enterprise of media and leisure. A brand new episode debuts every Wednesday and could be downloaded on iTunes, Spotify, Stitcher and SoundCloud.

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