In a pioneering deal, “The Traitors” format rights for Brazil and Mexico have been acquired from All3Media Intl. by NBCUniversal Worldwide Networks & Direct To Client Latin America.

Permitting NBCUIN & DTC to supply native variations of the smash hit actuality competitors, the 2 new native format model pact marks the primary format licenses in Latin America offered by All3Media Intl.

With the pact, Mexico and Brazil be part of over 30 territories which have commissioned native makeovers of “The Traitors,” named K7’s 2024 format of the 12 months. 

Over 50 territories have broadcast episodes through tape gross sales, which All3Media referred to on Monday as a “world phenomenon” and a part of its “expansive format slate” which additionally consists of “Race Throughout The World,” “Lingo” and “Money Cab.” All3Media Intl. additionally handles ancillary rights. “The Traitors” is constant its “speedy worldwide growth.”

In Could, for example, Prime Video India set a premiere date for its model of the truth collection, marking the streamer’s greatest unscripted unique thus far. 

“‘The Traitors’ has captivated audiences worldwide with its distinctive mix of psychological gameplay, technique and suspense. Its worldwide enchantment is additional underscored by the robust demand for each format rights and completed tape throughout key world markets,” All3Media Intl. mentioned in a press release Monday.

“‘The Traitors’ Season 2 was the truth TV occasion of the 12 months,” Selection proclaimed in a 2024 assessment. It doubled down on its casting of established actuality performers, pivoted to a week-by-week launch, and Peacock itself is simply greater than it was in early 2023, so “The Traitors” might break onto the Nielsen streaming chart. “However principally, ‘The Traitors’ works as a result of it adheres to one among life’s nice rules: It stored issues easy, and thereby elevated a style usually dismissed as silly,” the assessment noticed.

“The Traitors” format was created within the Netherlands by IDTV, an All3Media firm, and first aired on Dutch broadcast community RTL 4 in 2021. NBCUIN &DTC Latin America has already acquired all three seasons of the multi-Emmy-winning U.S. model of “The Traitors,” which, All3Media Intl. famous, was  “extensively praised” by audiences and critics throughout the area.

“Now we have each confidence the good [NBCU] groups [in Latin America] will ship dramatic, addictive, and immersive variations of ‘The Traitors’ that may captivate audiences throughout the area— and past,” mentioned Yari Torries, VP Latam & U.S. Hispanic at All3Media Worldwide.

“With Common+ Latin America already dwelling of the U.S. model of ‘The Traitors’ throughout the area, these new diversifications will deepen the impression of Common+ with audiences throughout the area,” mentioned Khris Lorenzo, SVP, Content material & Acquisitions, NBCUIN &DTC Latin America.