Netflix is diving deeper into the truth house with “Home of Streams,” an interactive sequence that merges conventional unscripted tv with the world of on-line content material creation.

The sequence will characteristic eight widespread streamers and content material creators residing collectively in a villa for 2 weeks as they compete for a Bitcoin grand prize, at present value $108,800. Sports activities and leisure presenter Nicole Holliday, recognized for internet hosting main EA FIFA streaming tournaments and her work with Sky Sports activities, will host the present.

The sequence encompasses a totally interactive format with a stay chat characteristic that enables viewers to interact straight with contestants.

“We held a number of rounds of casting classes with streamers from all world wide over the span of two months,” stated Mark Holland, creator and director of the sequence. “We screened every applicant and interviewed the primary spherical of casting and invited solely 13 for the second spherical. 12 had been chosen and after third spherical, we chosen 8 and one streamer as backup.”

The eight contestants boast a mixed social media following of over 4 million throughout platforms, representing numerous territories together with the U.S., U.Okay. and Australia. They’ll face varied challenges and aggressive actions whereas viewers take part in real-time decision-making.

The mission is produced by Stream Home Media Productions (SHriMP) with backing from the Malta Movie Fee. Camelot Movies facilitated the Netflix deal and is dealing with promotion, with producer Luke Croft-Faulkner main advertising and marketing efforts.

“‘Home of Streams’ is strictly what the leisure business wants proper now,” stated Matt Hookings, founder, producer and CEO of Camelot Movies. “A recent, authentic idea born from the imaginative and prescient of an impartial director/producer who was dedicated all the best way to bringing it to life. As on-line streamers redefine affect and movie star, ‘Home of Streams’ marks a pivotal step in how audiences eat content material.”

The format has already generated buzz inside the streaming and gaming communities, positioning itself as a bridge between digital-first content material and conventional tv audiences, per the producers.

The present is ready to premiere within the U.Okay. and Eire on June 18.