Niels Swinkels has been promoted to president of worldwide distribution at Focus Options. He was beforehand EVP and managing director.

In his new place, Swinkels will proceed to work carefully with Focus Options’ Chairman Peter Kujawski, and the Focus senior management crew to additional the indie’s place within the theatrical market. Swinkels will proceed to report back to the strategic route of Common Photos Worldwide’s theatrical distribution and rollout of movies throughout Common Photos, Focus Options and DreamWorks Animation.

“Over the previous few years, Niels has performed a necessary position on all world releases, partnering with the Focus crew to deliver alignment to their worldwide slate, amplifying the label’s model throughout the worldwide markets and offering steering on movies to greenlight, whereas additionally serving to to maximise Helen Parker’s Content material Group titles throughout the globe,” Veronika Kwan Vandenberg, President of Distribution for Common Photos Worldwide, wrote in a memo. “We’re grateful to have a frontrunner reminiscent of Niels, whose collaborative spirit, intensive data of the worldwide markets and deep trade relationships will proceed to be invaluable in giving our collective movie slate one of the best alternatives to succeed internationally.”

Swinkels started his profession with Common as a advertising and marketing director  in 2004, and was appointed Vice President of Gross sales & Distribution for the EMEA area in 2006. He was promoted to Senior Vice President of the identical area in 2009, after which spent 4 years as Managing Director of the UK and Eire earlier than being promoted to EVP Worldwide Distribution in 2014. 

Swinkels began off at Gram Filmed Leisure within the Netherlands, the place he served in numerous roles earlier than starting his position because the advertising and marketing supervisor at Common Photos Benelux. From 2000 to 2004, he was managing director of Unbiased Movies Netherlands.