Pamela Anderson … mogul?

The “Baywatch” icon has taken an possession stake in a soon-to-launch free ad-supported streaming channel on Pluto TV devoted to environmental-themed content material. EarthDay 365 channel makes its debut on Feb. 5 solely on the main free streaming TV service within the “Animals + Nature” class.
 
The channel marks a partnership between Anderson and K2 Studios, the IMAX format documentary movie studio and unscripted TV producer/distributor. K2’s latest slate of IMAX format theatrical releases embody “Turtle Odyssey,” narrated by Russell Crowe; “Sea Lions” with Sam Neill; “Mountain Quest” with Willem Dafoe; and “Journey to House” with Patrick Stewart. Anderson has lengthy been an outspoken advocate for environmental causes together with the combat in opposition to local weather change and deforestation in addition to the preservation of marine ecosystems.

Anderson’s son Brandon Thomas Lee, who produced final yr’s Netflix Emmy-nominated documentary “Pamela, a Love Story,” directed by Ryan White, can be a stakeholder in EarthDay 365. The channel is ready to kick off with an intensive 2,500-hour content material lineup, spanning TV collection, specials and IMAX documentary movies sourced from K2’s library of 100-plus titles. New content material additionally will likely be added within the coming months targeted on nature, science and area. 5 p.c of all proceeds will likely be donated to environmental causes.

Anderson’s transfer follows a triumphant yr for Anderson, who noticed “Pamela, a Love Story” develop into a success documentary for Netflix and her memoir, “Love, Pamela,” hit the best-seller lists after its publication on Jan. 31, 2023. She not too long ago signed on to star alongside Jamie Lee Curtis, Dave Bautista, Brenda Track, Kiernan Shipka and Billie Lourd in Gia Coppola’s Vegas-set movie “The Final Showgirl.”

Selection caught up with Anderson on the eve of “Final Showgirl” manufacturing, the place she talked about her EarthDay 365 foray and the way she’s getting a lot better alternatives after her huge yr.

How concerned will you be with programming on EarthDay 365?

Anderson: Very concerned. I needed to create one thing for people who find themselves extra hooked up to nature. I simply thought this was like an ideal alignment. And clearly, Brandon and I will likely be creating content material for the channel too. This can be a nice alternative for our household to contribute to our world by combining all of our forces

Lee: K2 has the biggest library of IMAX nature documentaries. With this partnership, we are able to do some cool content material curation.

What was the mindset behind doing this?

Anderson: I used to be all the time doing issues from my coronary heart within the second, by no means actually calculated or bold about it. However I all the time say it’s nice to have youngsters smarter than you. Brandon helps deliver it to the following degree. That is going to be highly effective. I’ve traveled all around the world. I’ve been on all these sorts of [environmental] missions. I’ve met all these nice people who find themselves on the frontlines, risking their lives for the setting.

To your first venture, should you might sort out any topic, what would it not be?

Anderson: Simply drawing consideration to the planet. I’ve been simply, you already know, in my backyard at my dwelling, peeling again the layers actually form of discovering out what’s vital to me and to have the ability to simply have fun the little issues. I believe there’s a powerful messaging.

Lee What makes a whole lot of sense is wildlife content material. That’s all the time been a draw for her — the necessity to assist animals and while you get to see them within the wild of their pure habitat, folks can relate to a whole lot of habits within the animal kingdom. That’s the similar stuff we do day-after-day. It simply boils all the way down to we’re all a bunch of animals. I believe the extra folks can see that, the extra folks can have compassion and might relate.

It kind of is one of the best actuality TV on the market.

Anderson I don’t need to name it a actuality present. That form of cheapens it. [laughs]

You had an enormous yr in 2023. Has that modified the kinds of tasks and alternatives you’re being offered?

Anderson: Sure. I really feel seen! I really feel embraced. I’ve had some unbelievable alternatives come our means. However once more, we love to do issues in our personal distinctive means. There’s no system that we’re following. We’re actually occurring intestine intuition and retaining it prefer it all the time has been, simply genuine and doing our greatest. There’s a whole lot of issues within the works that I’m actually enthusiastic about. I lastly really feel like I’m capable of present just a little little bit of what I’m product of and never settling for ‘that’s all there may be.’ So that is the time to essentially embrace who I’m. Myself. I believe you possibly can form of dwell in a personality, and also you begin believing what different folks say about you. I’ve lastly been capable of strip all that away and really feel actually free. So this has been an unbelievable time for me and I’m pleased with the place issues are. And I used to be pleased with the way in which issues have been, however I’m happier with the way in which issues are. So it’s a simply an empowering time. I really feel like we’re simply moving into all of the issues that have been meant to be and all of that was for a cause. And right here we’re.

In addition to EarthDay 365, what’s subsequent for you?

Anderson Some actually difficult tasks that I hope will shock folks!