One in every of MSNBC‘s best-known personalities is moving into the world of podcasts — even when she’s now not with MSNBC.

Pleasure Reid was internet hosting a Monday-through-Friday program within the early night for the soon-to-be-spun-off -from-NBCUniversal progressive information outlet as just lately as February when she was ousted in a revamp of the community ordered by its new chief, Rebecca Kutler. Within the waning minutes of her closing broadcast of her program, “The Reid Out,” Reid vowed that viewers wouldn’t be listening to her final monologue. “We aren’t going to cease,” she mentioned.

Now she is able to go. Beginning June 9, Redi will stream “The Pleasure Reid Present” on Monday, Wednesday and Friday afternoons throughout YouTube and main podcast distributors. The debut episode will characteristic comic Amber Ruffin and former South African ambassador to the U.S. Ebrahim Rasool. This system will probably be primarily based in Washington, D.C.

Reid enters the world of creator-based media as her former employer, MSNBC, can be taking it extra severely. Earlier this week, MSNBC unveiled a brand new podcast for Nicolle Wallace that can characteristic the “Deadline: White Home” host in conversations with company from Hollywood, sports activities, music, media and different sectors. The primary two episodes of the present debut June 2, and below Kutler, MSNBC’s chief, MSNBC has begun placing a highlight on its attain by way of YouTube and TikTok. MSNBC will, like a lot of its cable siblings, be spun off later this 12 months into a brand new firm known as Versant, reducing its longstanding ties to NBC Information.

Reid suggests the brand new present will let her give viewers an unfiltered view of the world and matters she deems necessary. “This podcast provides me the area to be all of me — sensible, skeptical, curious, joyful, and typically simply plain fired up,” says Reid by way of e-mail. “It’s a platform the place I can unpack the headlines, sit with good thinkers, problem energy, and in addition simply vibe with the tradition. ‘The Pleasure Reid Present’ is the place actual conversations occur — with out the bounds of conventional TV. I’m excited to go deeper, chuckle louder, and converse extra freely than ever earlier than.”

MSNBC isn’t the one mainstream outlet contending with well-known personalities venturing out on their very own. CNN has seen Don Lemon and Jim Acosta take to digital following their exits from the Warner Bros. Discovery-backed community. Chuck Todd, the previous NBC Information politics guru and a former moderator of its “Meet The Press,” took his “Chuck Toddcast” with him and has launched a brand new Sunday-night program on an upstart outlet known as Noosphere. Mehdi Hasan, a fiery orator who as soon as held forth on weekends for MSNBC, began his personal digital outlet, Zeteo. Tucker Carlson and Megyn Kelly, who reached tens of millions every night time by way of the primetime schedule of Fox Information Channel, have every discovered new audiences by way of streaming and digital shops.

To make sure, the normal TV networks nonetheless are likely to command bigger simultaneous crowds — a aspect that is still vital for successful advert {dollars} and distribution income. However in a media world the place the boundaries to entry are extra simply surmounted, individuals with a powerful following or fan base can command a sliver all their very own that will now not go to the mainstream outlet for a repair. As extra fashionable personalities migrate, these numbers simply would possibly add up.

There’s a rising sense the normal media corporations are conscious of the exodus. Fox Corp. in February acquired Purple Seat Ventures, a manufacturing firm that helps handle enterprise issues for unbiased media shops, together with these launched by Kelly, Carlson and one other former Fox Information host, Invoice O’Reilly.

Reid plans to commit podcasts on Mondays and Wednesdays to evaluation, commentary and interviews with newsmakers. On Fridays, she’s going to go “freestyle,” with an interactive phase throughout which she solutions questions from viewers and company. She plans to convey subscribers from her Substack, which quantity greater than 160,000, into the combo and increase this system to 5 days per week later within the 12 months. The present is produced by Reid’s personal firm,  Picture Lab Media Group, which she co-founded wit her husband, Jason Reid, a former editor at Discovery Networks. The corporate additionally has plans for documentaries within the works.