Oscar-winning U.S. director Jessica Yu (“Quiz Girl,” “Fosse/Verdon) is ready to direct new Prime Video Italy authentic collection “Italian Postcards” a couple of spoiled younger New York heiress who is shipped to Sicily by her grandfather to work within the household actual property enterprise.

The English-language present – the solid of which is being saved below wraps – will characteristic a nonetheless unspecified “well-known U.S actor” taking part in the grandfather, mentioned Nicole Morganti, who’s Prime Video’s head of originals for Southern Europe, in addition to a younger U.S. star, and two Italian abilities “who communicate actually good english,” she revealed.

“Italian Postcards” was unveiled throughout a Prime Video Upfronts presentation held on Thursday in Rome.

Previous to the presentation Morganti spoke to Selection about her technique for Italy and why “Italian Postcards” is emblematic of her shift in direction of focussing on the young-adult viewers section.

The upcoming Italy lineup seems considerably much like earlier years. Elevated content material for what was thought-about a generalist viewers. Do you agree?

Sure, our editorial technique is super-broad and elevated. So, high quality for the most important viewers doable. However inside this primary concept of getting a goal that’s actually broad, we at the moment are aiming for a way more young-skewed goal. And you’ll see that from the lineup.

Why are you skewing in direction of youthful viewers? 

As a result of now we have grown a lot [according to Italy’s media watchdog AgCom Prime Video now has more than 7 million subs in Italy] and now we have such a broad fan base proper now. So, in fact, whenever you develop a lot and also you’re so large, you need to skew in direction of the viewers that’s not perhaps your core viewers but. 

We’ve seen this in Spain with the lineup that we’ve created there, which is admittedly profitable. So now we’re increasing this to the remainder of southern Europe. Loads of the titles that we’ll introduced in September from France may also be skewed in direction of young-adults.

What distinguishes Prime Video’s Italian editorial technique?

The particularity from Italy is that the editorial technique is split in three buckets proper now. We now have the hyper native bucket, which has all the time been there. We began out by pleasing Italian viewers, and we and do hyper-local [unscripted] exhibits, which is all the leisure element, with plenty of new titles which can be [a mix of] pre-existing codecs like “The Traitors Italia” or completely authentic ones like “Roast in Peace” and “Pink Carpet – Vip al Tappeto,” now in its second season. These all the time work extremely properly. We began with unscripted, it was tremendous profitable, exhibiting {that a} streamer can do unscripted otherwise from linear TV and we’re persevering with with that hyper-local half.

Then now we have the hyper-local for scripted and flicks which is epitomised by the movie “Il Ministero dell’Amore” (“The Ministry of Love”) which is so completely Italian, with so many references to [Italian] politics and love and the way these two issues have extra in frequent than we really thought.

Discuss to me in regards to the second bracket: Italian-language motion pictures and exhibits for the worldwide market

And that is extra in regards to the Felicia Kingsley title “No Place to Be Single” which is an IP that could be very large not simply in Italy, with an Italian solid and Italian creativity that we’re going to export around the globe. It actually has the help from Prime Video worldwide. It’s going to be launched initially of the 12 months, within the first quarter. And we’re very happy with it. We predict it will probably journey and now we have extra Italian motion pictures and scripted content material.

Okay, let’s talk about the third bracket: content material that stems from Italian creativity for the worldwide market in English-language

We began growing it two years in the past. And eventually, we’re on the market with our first title of this kind: ” there with the primary title, “Lodge Costiera” popping out on Sept. 24. It’s Italian creativity, however for international and in English. So it’s about worldwide solid with, in fact, Italian writers, Italian actors, however not simply that. So American actors [the lead is Jesse Williams], American administrators, worldwide solid from the U.Okay., France, and Spain. Italy is the proper setting, and it’s the place to nurture a extra international creativity. So now we have “Lodge Costiera” arising. Then now we have “Love me, Love me” which is the primary IP by Italian author Stefania S [which has scored 12 million reads in Italy]. We’re working tremendous shut together with her as we did with “Culpa Mia” writer Mercedes Ron in Spain, additional increasing our push into the young-adult area that began from Spain. Then there may be “Italian Postcards” on which we will likely be working rising Italian actors. We’re going to have model new faces working with Academy Award-winning director Jessica Yu (“That is Us”). So [Emmy-Award-winning] Adam Bernstein for “Costiera,” Roger that’s nother factor extra of that, as a result of in Italian postcards, now we have one in all our star that we’re creating with these exhibits. In order now we have in pretty, pretty Mia Jenkins, tremendous model new faces and Luca Malucci, tremendous model new faces. We did the identical with Nicole Wallace on culpa, and now she’s a celebrity. And we’re working with all these, you already know, actors additionally one other title, and we’re, and we need to do the identical factor with Italian Posca. So we’re going to have model new faces there. We’re going to set that present in Italy. Have a terrific Academy Award director, Jessica Yu So Adam Burstein for Costiera, Roger Campbell (“Merciless Intentions”) for “Love Me, Love Me” and Jessica Yu for “Italian Postcards” with Italian concepts, Italian ideas, Italian manufacturing firms, Italian writers, accompanied by American writers, or U.Okay. writers to create a really, really worldwide slate.

Beneath are Prime Video’s principal upcoming titles for the worldwide sphere:

“Italian Postcards” – Prime Video’s new Italian authentic collection to be directed by Jessica Yu (“Quiz Girl,” “Solely Murders within the Constructing,” “The Morning Present”) follows the misadventures of Mia, “a younger and spoiled New York heiress who is shipped by her grandfather to Palermo, with out cash or luxuries, to work as an actual property agent within the household enterprise,” says the supplied synopsis.”Will an Higher West Facet woman survive in Sicily with out even a bank card?” Manufacturing on the movie co-produced by Amazon MGM Studios with Gaumont Italia is ready to start in Sicily in coming months.

“No Place to Be Single” – Prime Video will likely be giving a global push to this Italian-language film based mostly on a bestseller by Italian author Felicia Kingsley [that is her pen name]. The movie is ready in an idyllic Tuscan city referred to as Belvedere in Chianti the place everyone is both in a relationship or searching for their soulmate, besides Elisa a single mom who runs Le Giuggiole winery. However the return on the town of her childhood pal Michele “turns her life the other way up and reawakens emotions she thought had been gone eternally,” says the supplied synopsis. The movie is co-produced by Amazon MGM Studios with Italian Worldwide Movie – Lucisano Media Group – and can launch solely on Prime Video worldwide in 2026.

“Love Me, Love Me” – This beforehand introduced film based mostly on the eponymous bestelling novel from the four-book collection by Stefania S., which has scored over 22 million reads on the Wattpad platform, is the story of a 16-year-old named June, performed by Britain’s Mia Jenkins, who turns into entangled in a love triangle with two boys who’re greatest mates and uncovers hidden truths. It’s co-produced by Lotus Manufacturing-a Leone Movie Group company-and Amazon MGM Studios, with help from Wattpad Webtoon Studios, and can drop goballiy on Prime Video worldwide in 2026.