SiriusXM introduced a multiyear settlement with SmartLess Media and its founders — Will Arnett, Jason Bateman and Sean Hayes — encompassing unique promoting and distribution rights, content material, occasions and extra for his or her fashionable flagship podcast “SmartLess” and different reveals produced by the corporate.
SiriusXM’s take care of SmartLess Media will start late in the summertime. Phrases of the pact weren’t disclosed. The three-year settlement is valued at greater than $100 million, Bloomberg reported. The SmartLess trio presently have a take care of Amazon, which struck a deal in mid-2021 for unique distribution and ad-sales rights to “SmartLess” mentioned to be value as much as $80 million.
Beneath the brand new settlement, SiriusXM will features entry to “in depth” unique content material for subscribers. That features early entry to new episodes of “SmartLess” and SmartLess Media podcasts “Simply Jack & Will,” “Unhealthy Dates” and “Owned,” in addition to the chance to be within the dwell viewers for particular tapings, and extra. Moreover, the vast majority of the “SmartLess” library can be accessible solely to SiriusXM.
The award-winning “SmartLess” podcast was launched in July 2020 and is constantly among the many high 5 most listened-to podcasts month-to-month. Company have included President Joe Biden, Bradley Cooper, Emma Stone, Greta Gerwig, Idris Elba, Pedro Pascal, Selena Gomez, and lots of extra. “SmartLess” is produced by Michael Grant Terry, Bennett Barbakow and Rob Amjärv.
SiriusXM Media features unique world advert gross sales rights to the “SmartLess” podcast hosted in addition to SmartLess Media’s “Simply Jack & Will,” “Unhealthy Dates” and “Owned.”
“At SiriusXM, we’re proud to be residence to the celebs, and with Jason, Sean, and Will becoming a member of us, that assertion has by no means been extra true,” mentioned Scott Greenstein, president and chief content material officer at SiriusXM. “Over the previous a number of years, we’ve doubled down on our dedication to podcasting, and with the addition of ‘SmartLess,’ we’re strengthening our management place in podcasting.”
SmartLess Media joins the lineup of podcasts and media firms represented solely by SiriusXM Media, together with: “Conan O’Brien Wants a Good friend” and the entire Staff Coco roster; Ashley Flowers’ Audiochuck that includes “Crime Junkie”; and Crooked Media and its hit “Pod Save America.” SiriusXM’s personal reveals embody “Workplace Women” and “How Did This Get Made?”
The SmartLess Media deal was brokered by CAA. SmartLess Media was represented within the transaction by Adam Kaller, Tom Hoberman and Ryan Pastorek at Hansen Jacobson; Brian Lazarus and Ben Rubinfeld at Ziffren Brittenham; and Shelby Weiser and Robert Supply at Sloane, Supply, Weber and Dern.
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