12:50 PM PT — Following Snoop Dogg and Grasp P‘s submitting at the moment, Walmart tells TMZ Hip Hop, “Walmart values {our relationships} with our suppliers, and we’ve got a powerful historical past of supporting entrepreneurs. Many components have an effect on the gross sales of any given product, together with client demand, seasonality, and worth to call a couple of. We are going to reply as acceptable with the Court docket as soon as we’re served with the criticism.”

Snoop Dogg and Grasp P are accusing Walmart of shelving their Snoop Cereal however not on the principle ground … a brand new lawsuit accuses the grocery big and Put up Meals of deliberately hiding their product!!!

The rap legends’ lawyer Benjamin Crump formally filed docs which TMZ Hip Hop obtained on Tuesday … which allege Walmart and Put up conspired collectively to bury their Broadus Meals firm after agreeing to companion with them.

In response to the swimsuit, Put up first tried to purchase out Snoop and P, and later pretended to share their imaginative and prescient by agreeing to undertake their cereal as one among their very own and distribute the product in big-name retailers similar to Walmart.

Broadus Meals argues Put up ought to have stacked the Snoop Cereal subsequent to their different prime sellers however Put up solely agreed to the deal to close them out of the market altogether.

Snoop Cereal launched in Walmart in July 2023 however the swimsuit claims prospects complained they may now not discover it a couple of months later.

Walmart shops on-line allegedly confirmed the Snoop Cereal to be offered out throughout the board … earlier than retailer staff found the product was being stowed away in again stockrooms distant from potential patrons and uncoded to promote within the first place.

The shortage of gross sales minimize into P and Snoop’s contract with Put up, which they really feel was the intent all alongside — and so they’re suing for damages they are saying fall beneath the “misleading commerce practices.”

We reached out to Walmart, Put up and P for remark … to this point, no phrase again.

Initially printed — 12:34 PM PT