Sony Music Center East has solid a strategic partnership with Saudi-based leisure firm LuxuryKSA to develop and promote homegrown Saudi Arabian music expertise.

“The transfer deepens Sony Music’s presence within the area and helps its long-term ambition to develop Khaliji pop artists throughout the broader Center East and Worldwide markets,” the 2 corporations mentioned in a joint assertion.

The Center East and North Africa (MENA) area is on a gentle development trajectory, clocking a 22.8% improve in recorded music revenues in 2024, making it the fastest-growing international marketplace for the second time in three years, in keeping with the Worldwide Federation of the Phonographic Trade (IFPI) International Music Report 2025.

LuxuryKSA is a Riyadh-based label and administration firm that’s an rising participant within the Saudi Arabian music trade, identified for efficiently growing artists for mainstream audiences, together with Ayed Youssef and Sultan Al Murshed. 

Ayed’s newest observe “Tala’et Abeh” debuted at #1 on IFPI MENA charts, with seven of his tracks charting within the Saudi Arabia IFPI Charts.

Sultan over a three-year interval has launched a number of hits, together with his newest album “Sultan Al Murshed 2025, Pt 1” additionally making it into the IFPI charts, following its April 2025 launch.

“Partnering with Sony Music isn’t only a milestone; it’s a robust evolution for an already vibrant Saudi music scene,” mentioned Khaled Bin Mansour Bin Saud Bin Abdulaziz, Chairman of LuxuryKSA, in a press release.

Commented Shridhar Subramaniam, president for Asia and Center East, Sony Music: “The Center East is a precedence marketplace for us, with Saudi Arabia on the centre of a cultural and artistic transformation.”

“Our partnership with LuxuryKSA is a part of a broader technique to deepen our roots within the area, champion native voices, and help sustained artist improvement. Because the music trade in MENA continues to develop at tempo, we’re dedicated to working with companions to form its future and produce the richness of the area’s music to a worldwide viewers,” he added.