Microsoft CEO Satya Nadella has weighed in on specific AI-generated deepfakes of Taylor Swift which have gone viral throughout social media this week.

In an interview with NBC Information anchor Lester Holt, Nadella mentioned, “Initially, completely that is alarming and horrible, and so subsequently sure, we’ve got to behave, and fairly frankly all of us within the tech platform, no matter what your standing on any specific challenge is — I feel all of us profit when the web world is a protected world.” In an NBC Nightly Information unique,

“I don’t assume anybody would need a web based world that’s utterly not protected for each for content material creators and content material shoppers,” Nadella mentioned within the interview. “So subsequently I feel it behooves us to maneuver quick on this.”

Requested concerning the penalties of AI, Nadella known as out “all the guardrails that we have to place across the know-how in order that there’s extra protected content material that’s being produced. And there’s lots to be carried out and lots being carried out there.” The Microsoft CEO mentioned “legislation enforcement and tech platforms” can work collectively and that “I feel we are able to govern much more than… we give ourselves credit score for.”

Individually Friday, SAG-AFTRA issued an announcement condemning the Swift pretend photographs as “upsetting, dangerous and deeply regarding” and mentioned “the event and dissemination of faux photographs — particularly these of a lewd nature — with out somebody’s consent have to be made unlawful.”

Up to now, Microsoft has invested greater than $13 billion in San Francisco-based OpenAI, the analysis group that created the buzzy AI chatbot ChatGPT. Earlier this month, the Occasions filed a lawsuit in opposition to each OpenAI and Microsoft, accusing the businesses of copyright infringement for allegedly utilizing Occasions-owned materials to coach ChatGPT and claiming billions of {dollars} in damages.

Holt’s full interview with Nadella is scheduled to air Tuesday, Jan. 30, on “NBC Nightly Information” at 6:30 p.m. ET/5:30 p.m. CT.