Skincare. Rising film star Harris Dickinson is stepping into the world of beauty as the first male ambassador for Hailey Bieber’s skincare brand, Rhode. The campaign spotlights the brand’s latest launch: Glazing Mist, a hydrating spray designed to give skin that signature dewy glow.
On Monday, Rhode unveiled its newest campaign featuring Babygirl actor Harris Dickinson, marking a new chapter for the brand as it embraces a more gender-inclusive approach to skincare. Shot in striking black-and-white, the campaign images show Dickinson using the Glazing Mist—described by the brand as a “superfine spray that hydrates and refreshes for a next-level glowy finish.”
It didn’t take long for social media to light up, especially among Babygirl fans, with many drawing cheeky comparisons between Dickinson’s now-famous milk-drinking scene and the fresh, glistening aesthetic of the new mist.
A clean, glowy formula backed by science
More than just a pretty face, the Glazing Mist is packed with ingredients that do the heavy lifting. Key components include ectoin, known for locking in moisture; a ceramide trio to reinforce the skin barrier; beta-glucan and panthenol (a form of vitamin B5) for hydration and soothing; and antioxidant-rich magnolia extract. The formula has been tested by both dermatologists and ophthalmologists, and carries the National Eczema Association’s Seal of Acceptance. It’s also vegan, cruelty-free, fragrance-free, and gluten-free.
This marks Rhode’s fifth product release, following its much-hyped Peptide Glazing Fluid, Barrier Restore Cream, Glazing Milk, and Lip Treatment—all of which have sold out rapidly after launch.
Rhode enters a new phase—with Dickinson at the forefront
Since its launch in 2022, Rhode has made a name for itself with its sleek packaging, tightly curated product drops, and savvy social media strategy. The brand has long leaned on Hailey Bieber’s personal aesthetic and female-focused appeal—but this campaign signals a shift.
Bringing Harris Dickinson into the spotlight suggests that Rhode is ready to speak to a wider audience, at a time when more skincare brands are embracing male representation in their marketing. It’s a smart move, especially considering Dickinson’s rising profile—not just on screen, but in the fashion world too, where he’s worked with heavyweights like Loewe and Dior.
Just last month, Rhode made headlines when e.l.f. Beauty announced it had acquired the brand in a $1 billion deal. Bieber will stay on as Chief Creative Officer, ensuring Rhode maintains its signature blend of cool-girl credibility and product innovation.
A rising star, a growing brand
Dickinson, who first caught attention with his roles in Beach Rats, The King’s Man, and the Cannes-winning Triangle of Sadness, is riding a wave of critical and commercial success. His latest film, Babygirl, co-starring Nicole Kidman, adds another layer to his growing appeal—one that’s clearly not lost on Rhode.
With Glazing Mist, Rhode isn’t just launching another product; it’s expanding its vision. By choosing a fresh male face at the intersection of cinema and style, the brand reinforces its relevance in a crowded skincare market—and sets the stage for what’s next.
The post Harris Dickinson Becomes First Male Face of Rhode in New Glazing Mist Campaign appeared first on Allcelbrities.
