Roku Channel has minimize a take care of actor B.J. Novak‘s ChainFest to air an hourlong particular in regards to the meals competition that celebrates the culinary creations of chain eating places.
Novak and chef Tim Hollingsworth created what’s billed as an “immersive eating expertise” that celebrates the pleasures of quick meals and quick informal chain eating places comparable to Chili’s, Panda Specific, Pizza Hut, Crimson Robin and extra. The occasion turns the tables on most meals festivals by embracing the mass enchantment of burgers and fries and such. The idea started in 2021 with a collection of stealth pop-up occasions round Los Angeles. The primary ChainFest was staged Dec. 1-3 in Hollywood at Nya Studios.
“We love chains. And it’s not simply their playful trademarked dishes or foolish mascots that we love, it’s that they’ve deep emotional resonance with lots of of hundreds of thousands of individuals, throughout generations, throughout backgrounds. It’s a few of the most beloved and scrumptious IP there’s.” mentioned Novak.
The primary ChainFest was held Dec. 1-3 at Hollywood’s Nya Studios
The Chain enterprise was co-founded Novak, former star of NBC’s “The Workplace,” Hollingsworth, producers Jack Davis and Nicholas Kraft, expertise supervisor Byron Ashley and entrepreneur Abe Burns.
The hourlong particular might be produced by Chain, with Davis and Kraft serving as government producers alongside showrunner Michael Rucker. Olivia LaRoche will oversee the particular for Roku Originals.
“The Chain crew has brilliantly curated the last word foodie expertise that’s as new and thrilling as it’s emotive and nostalgic for each diners and the manufacturers it highlights,” mentioned David Eilenberg, head of content material, for Roku Media. “We’re thrilled to kick off our inaugural undertaking with Chain and look ahead increasing the attain of this distinctive and enjoyable idea by giving hundreds of thousands of streamers throughout the nation the chance to immerse themselves on this one-of-kind expertise on The Roku Channel.”
Different manufacturers affiliated with Chain embrace Pepsi, Sonic Drive-in, Captain Morgan and Smirnoff.
(Pictured high: Tim Hollingsworth and B.J. Novak)
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