UTA associate Darnell Strom is heading throughout the pond to steer the company’s rising London workplace.

Beforehand based mostly in Los Angeles, Strom will step into the newly created position to supervise UTA’s U.Ok. operations in addition to its growth into key markets in Europe, the Center East and Africa. The transfer emphasizes UTA’s intentions of rising its footprint in London as town turns into more and more key to the worldwide leisure trade.

UTA first opened its London workplace two years in the past, following the corporate’s acquisition of native company Curtis Brown Group, ROOF Soccer Company and consultancy agency MediaLink. Strom will work intently with these teams in London, in addition to UTA’s native music, creators, model advertising and marketing, comedy, manufacturing arts and advisory providers groups.

Strom joined UTA in 2019 and was beforehand its head of tradition and commerce. He already has loads of expertise on the worldwide expertise stage, along with his consumer checklist together with Malala Yousafzai, Michaela Coel, Grace Wales Bonner, Jonathan Anderson, i-D Journal, “Trade” creators Mickey Down and Konrad Kay, Jon Batiste, Karlie Kloss, Jose Andres, Whitney Wolfe Herd and Alexis Ohanian.

“This marks an thrilling new chapter for UTA,” UTA CEO David Kramer stated in a press release. “Darnell has lengthy been a connector throughout departments, industries and geographies. His deep relationships and inventive imaginative and prescient make him uniquely suited to steer this subsequent section of our worldwide growth.”

Added Strom, “London is among the most dynamic and inventive markets on this planet, and UTA has solely scratched the floor of what’s potential right here. I’m honoued to steer our subsequent section of development working with the unbelievable crew we have now in London, to construct a stronger and extra linked UTA throughout London, Europe and past.”