The Oscar award-winning actor ditches his pants within the censored advert, together with his spouse subbing in for former costar Kate Hudson whereas sporting her character’s iconic satin costume because the pair lean back-to-back within the photograph.

The tagline reads, “Tips on how to Lose Your Pants in 10 Methods,” with a hyperlink to the couple’s Pantalones Tequila web site. They captioned the photograph, “you are so useless, you most likely assume this tequila’s about you.”

This is not the primary time have gone bottomless for his or her tequila model.

In September, Alves informed Individuals all about their cheeky marketing campaign, in addition to how they’re “very proud” of the product.

“It is protected to say you might even see Matthew and I pants much less once more,” she teased on the time. “With some Pantalones in hand.”

Pantalones Tequila was launched in 2023, with the model impressed by the couple’s first assembly at a Los Angeles nightclub in 2006.

“It was late 2006, and I used to be holding court docket on the head of the desk on the Hyde Membership on Sundown Boulevard, hand-making the very best margaritas on the planet once I noticed her,” mentioned McConaughey. “After introducing myself, I escorted Camila to the bar the place I made the very best margarita I might ever made, and I spoke Spanish higher than I might ever spoken it.”

“The one caveat was that she spoke Portuguese as a result of she’s Brazilian …. however the rhythms of the Latin languages appeared to suit the meter,” he continued.

“Regardless of my uncultured errors, I efficiently acquired a date together with her (after attempting and failing twice), and nearly twenty years later, she’s nonetheless the one lady I’ve ever wished to make a margarita for.”

“We met over margaritas, so launching this model actually introduced us full circle,” added Alves. “We thought tequila advertising and marketing had turn into actually severe, so we wished to convey the enjoyable again!”