Toby Byrne, who rose over two-decades to run promoting gross sales for Fox Broadcasting and Fox Sports activities, is getting again into the TV-ad sport.

Byrne has been named govt vp of nationwide advert gross sales at A+E Networks, reporting to Peter Olsen, president of advert gross sales on the firm, which is a three way partnership of Hearst and Walt Disney Co. For the previous six years, he was president of ZEFR, a know-how firm that helps advertisers goal audiences on YouTube.

He’ll possible play a key function as A+E Networks, proprietor of the A+E, Historical past and Lifetime cable networks, amongst others, gears up for the business’s annual “upfront” market, when media corporations attempt to promote the majority of their industrial stock forward of their subsequent programming cycle. A+E Networks will maintain an a digital occasion on March 6.

“I’m so happy to convey to bear all of the experiences I’ve at each ZEFR and Fox Broadcasting to A+E Networks,” stated Byrne, in an announcement. “Below Peter’s management, A+E Networks has at all times loved the repute as being the very best, most information and advert tech-forward–and highest-level white glove consumer service–in the complete media panorama. I’m particularly excited to work with Peter and contribute to the nice efforts and outcomes of he and the staff.”

Byrne got here to new prominence within the promoting business in 2010, when he was named to succeed Jon Nesvig as ad-sales chief for Fox Broadcasting. Nesvig minimize a legendary determine within the business, serving as a type of grownup within the room as youthful programmers labored to show Rupert Murdoch’s late-1980’s imaginative and prescient of launching a fourth broadcast community to compete with ABC, NBC and CBS. In some methods, Byrne’s problem was much more daunting than Nesvig’s: He has needed to refashion an advert gross sales division by which executives have been targeted on promoting, say, broadcast or cable stock into one by which everybody was ready to place collectively bigger packages that included digital stock. Throughout Byrne’s tenure, Fox devised some eye-popping advert pacts, together with one which embedded Pepsi merchandise right into a multi-episode plotline of the favored drama “Empire.”

A+E Networks additionally named 4 new vice presidents in advert gross sales. April Denn is previously head of partnership options at Samsung Adverts. Jeff Gocel is previously senior streaming TV company growth supervisor with Amazon. Lindsey Quinn is previously vp of gross sales, magnificence, trend, well being and weellness, at Firework. Rob Duke is previously director if advert gross sales, A+E Networks.