The NFL delivered for NBCUniversal streamer Peacock on Saturday because the unique Wild Card playoff recreation between the Miami Dolphins and Kansas Metropolis Chiefs drew a median viewers of about 23 million viewers.
NBCUniversal shelled out megabucks to safe the first-ever NFL playoff recreation to run solely on a streaming platform, aside from broadcast TV protection on the NBC affliates in Miami and Kansas Metropolis. NBCUniversal reported Sunday that recreation viewership peaked at a median of 24.6 million within the recreation’s second quarter, from 9:15 p.m.-9:30 p.m. ET.
The sport that ended with a 26-7 Chiefs victory additionally had the good thing about a Taylor Swift look, because the famous person was available in frigid temperatures in Kansas Metropolis to cheer on the staff of her boyfriend, Chiefs’ tight finish Travis Kelce.
NBCUniversal asserted on Sunday that the sport was “the most important reside streamed occasion in U.S. historical past” and that it “drove web utilization to a single-day U.S. file,” in accordance for some 30% of web site visitors throughout the roughly three-hour length of the sport. Extra vital, viewership of the sport was up 6% from final 12 months’s comparable Wild Card playoff recreation, in accordance with NBCUniversal.
NBCUniversal additionally reported that Peacock’s edgy new comedy collection “Ted,” impressed by the 2012 movie of the identical title, has develop into the streamer’s most-watched authentic title since its Jan. 11 debut. The collection that includes a foul-mouthed speaking teddy bear was closely promoted on the Peacock platform and in promo spots throughout the recreation.
General, Peacock logged its most-watched day in what NBCU described as “viewers utilization, engagement and time spent with a file 16.3 million concurrent units” tuned in to the streamer. Launched in 2020, Peacock has confronted an uphill climb in gaining stature within the streaming universe. NBCUniversal mother or father Comcast secured the unique streaming playoff recreation in a bid to generate sturdy nationwide sampling of the service, which presents viewers a mix of free and subscription-only content material. The exclusivity of the sport outdoors of Miami and Kansas Metropolis prompted tens of thousands and thousands of downloads of the Peacock app.
“From NBC Sports activities and Peacock to the Comcast staff, our complete firm labored seamlessly to plan for this recreation and executed flawlessly to ship a streaming expertise with the NFL on a scale that’s by no means been performed earlier than. It’s a really proud second,” Comcast chairman-CEO Brian Roberts stated.
(Pictured: Taylor Swift cheers Kansas Metropolis Chiefs followers on the Jan. 13 Dolphins-Chiefs Wild Card recreation.)
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